Compass and Map

Buyer Legends – August 13-14

$1,800.00

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Product Description

* The rooms on campus are full for this class. We are still accepting registration for the class, but you will need to book a hotel room! We can email recommendations if you need them.

*Three Important Things*

1. The price on this class is $1,800 with no  Alumni discount. We don’t normally do that, but this is a special one-time event instead of a class that we plan on being a regular offer.
2. This class is only going to be held once. Jeffrey and Bryan are using the Academy as an intimate and safe environment to present this condensed format for the first time. It contains ideas and resources that they’ve used for awhile, but usually over weeks not days. After this class, you will be able to work with them on this technique ONLY if you are willing to spend at least 5 figures.
3. This class is only open to business owners and/or executives of businesses. This class is NOT open to consultants. We will be working on actual business ideas, not talking general theory. If you are responsible for strategy, this class is for you.

If you feel ready to take on the challenge, read below for more details.

Buyer Legends: a simple & actionable way to improve your marketing.

In the two decades that Bryan & Jeffrey Eisenberg have been recognized authorities in marketing optimization they have learned that asking the right questions up front beats chasing the right answers. Executives often ask them: “what is the secret to selling more?” or “why doesn’t my team get it?”

Every brand has a story, the real and the imagined, but not all stories are heard, nor are all stories believed. Your buyers would love to experience delight every time they interact with your brand. No nuance or detail is neutral. Every click, every conversation, every interaction either enhances the customer experience or detracts from it.

Buyer Legends” is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

 

This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

 

These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.

 

These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

 

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

 

You can transform brand stories into Buyer Legends

BIO: Jeffrey Eisenberg and Bryan Eisenberg co-wrote marketing optimization books “Call To Action” & “Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times’ list bestsellers. Since 1998 they have trained and advised companies like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis and Edmunds, and many start-ups, to implement accountable marketing strategies emphasizing optimization of customer experience and revenue conversion rates for engagements, leads, subscriptions, and sales.