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Marketing Beyond Advertising
How to drive more traffic, sales and word-of-mouth
Achieving top of mind awareness is getting tougher these days – even if you have something powerful to say.
The heart of the problem: We live in a noisy world. Five thousand advertisements smother your customer each day. And many of these ads are dripping with ad-speak and hype.
What can you do about it? How do you cut through the clutter and persuade your customer to take action?
Mike Dandridge and Tom Wanek will teach you how to drive more traffic, sales and word-of-mouth in their new class, Marketing Beyond Advertising.
Sign-up for this 2-day course and you’ll learn:
- How to look through the eyes of the customer and see your business real.
- Why your marketing and advertising must account for credibility.
- Proven methods to rejuvenate the customer’s experience with your business.
- What biologists and neurologists have discovered about communicating with honesty and trust.
- One hundred key customer touch-points that most marketer’s overlook.
- The seven most common credibility killers in marketing, and how to avoid each one.
- Specific tactics to overcome “predator-competitors” such as Wal-Mart and Home Depot.
- Six currencies that you can risk or spend to elevate the believability of your marketing message. (Hint: Money is only one of the six.)
- How to improve the key points of contact between you and your customer.
- Three questions that will align what you are saying with who you are being.
- The anatomy of a Power Statement: How to craft a marketing message consisting of relevancy, contrasting and credibility.
- Three ways you can purchase word-of-mouth for your business.
Tom Wanek and Mike Dandridge combine their 30 years of hands-on business experience to share with you the lessons they learned – not from dusty textbooks – but from the hard-knock world of commission sales and frontline management in wholesale and retail.
Mike and Tom aren’t afraid to get their hands dirty. Both will give you everything they’ve got for the entire two days. (Seriously, don’t even register for this course if you’re not prepared to work your butt off once your arrive in Austin.)
But don’t take our word for it, hear what a recent attendee had to say:
“It’s simple. Business success is battle, you and yours ~vs~ them and theirs. Want more pie, you gotta do something different, dramatically different. For me, drawing a line in the sand began with this workshop.
Tom and Mike reminded me of Business Field Generals, they shared their arsenal of savvy strategies and guerilla tactics and more importantly, they had the talent and real world business experience to lead us to our own discovers, personal insights, market specific solutions and doable action plans. The taught us how to create, lead, leverage, broadcast, kick-ass and eat more pie. I thank you, my competitors will not.”
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Ken Brand, Sales Manager, Prudential Real Estate Services
Each student will receive a free copy of Tom Wanek’s book, Currencies That Buy Credibility, as well as Mike Dandridge’s book, The One-Year Business Turnaround. Be one of the first 12 to register and you’ll get a private room (2 days, 3 nights) and all your meals for free in Engelbrecht House, Wizard Academy’s amazing student mansion.
Here’s the bottom line: No amount of dazzling creativity or copywriting will rescue you from delivering a ho-hum customer experience. And credibility is earned not by the words you speak, but by the actions you take.
So take action. Grow your business. Sign up for Marketing Beyond Advertising today.
Price for this two-day course:
$2,000.00
As always, Wizard Academy Graduates receive a 50 percent discount.
16221 Crystal Hills Drive. Austin, Texas. 78737 - 512.295.5700