SOLD OUT

Marketing on a Shoestring Budget

with Clay Campbell & Mike Dandridge

*This is a Free Event, Sign up so we know how much food to order*

You should attend this course if these statements fit you:
•    You're a small business with fewer than 10 employees
•    You're working with a shoestring ad budget
•    You're doing between $100,000 and $2,000,000 in sales annually
•    You're unsure if your advertising as effective
•    You'd like more repeat and referral customers
•    You need to adapt to changing times
•    You're good at what you do, but not so good at advertising and marketing.

Are you looking to get past the big “IF only” that stops most small business owners? This fast-paced, 1-day seminar will teach you how to crush those “if only” obstacles like empty beer cans. You know what we’re talking about:

•    “If only I had the budget…”
•    “If only I lived in a larger/richer town…”
•    “If only the big box store wasn’t taking my customers…”
•    “If only I could bring in new customers without blowing my budget…”

Clay Campbell and Mike Dandridge have both owned small businesses in small towns facing big competitors. And both grew their businesses into enviably profitable golden egg laying geese – all without anything but a shoestring marketing budget.

We’re talking simple, actionable, you-can-start-doing-them-tomorrow attention and customer-getting strategies. Stuff that these guys battle tested on their own businesses first.

All of these things worked like magic for them. It’s worked for every single one of their clients. It WILL work for you – with the only IF being if you come listen to what they teach you.

Clay will give you idea after idea for creating top-of-mind awareness and marketing your business during those times when you have more ambition than money. Mike will introduce you to a method for using your physical store as a marketing tool in itself, resulting in increased traffic, increased revenues, and dramatically improved word of mouth.

By the end of this one day course you will learn:

•    Proven methods to create an “irrational” desire and preference to do business with you, at your store, instead of with the competition.
•    How to see through the eyes of your customer – and get accurate insight into how your business really looks to an outsider.
•    100 key customer persuasion-points that most marketer’s overlook and that can dramatically increase repeat visits, referrals, and average order size.
•    Specific tactics to overcome “predator-competitors” such as Wal-Mart and Home Depot.
•    3 ways to strategically create positive word-of-mouth for your business.

So are you going to keep whining the “if only” song, or are you going to learn how to stretch your marketing dollars until George Washington screams for mercy?

About Clay Campbell and Mike Dandridge
Clay Campbell is an energetic and enthusiastic speaker using humorous stories, case studies and anecdotes in his presentations: Get Big Results From a Small Ad Budget and 101 Ideas to Advertise & Market your business in a Poor Economy

Have you heard of the Grand Ole Opry in Nashville Tennessee? Clay owns the Kentucky Opry on Kentucky Lake. Learn from his experiences as the owner of several successful small businesses, as well as his expertise in website development and search engine optimization.

Clay will show you how to build a huge database of customers with a simple newsletter, that will put cash money in your pocket every month.

Mike Dandridge is one of the few small business owners to have gone head-to-head against Lowe’s and to have kicked their ass! Not only did his business stay healthy during the competition, it grew from $3 million to $12 million within one year.

As a result of the key lessons he learned during his own business turnaround, Mike became an expert on using Customer Experience Architecture and in-store persuasion tactics as the little guys number one marketing tool. He has since reproduced those results for his clients and systematized his knowledge through the 360 Customer Experience Matrix, a tool for measuring and improving the Personal Experience Factor within your business.

His book, The One Year Business Turnaround contains 52 weeks worth of ideas for improving profits and gaining market share.

All in all, Clay and Mike will offer ideas you can put to work immediately to grow your customer base and improve cash flow, that do not cost a lot of money to implement.

*This is a Free Event, Sign up so we know how much food to order*

Sorry no rooms are available at Engelbrecht House for this event

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**SOLD OUT**

Marketing on a Shoestring Budget

with Clay Campbell & Mike Dandridge

SOLD OUT