Wizard Academy - Measurement and The Mind

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Discovering the Science in Every Art.

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Measurement and the Mind: Where Art Meets Science

If this page says "No classes are available at this time," you can register HERE.

Wizard Academy is gathering the most highly paid marketing research professionals on earth to teach you how to accurately measure what really matters and then use that information to take your business to the next level.

If you're a marketing professional who believes you're far too savvy to be fooled by data, we beg you NOT to bring a client with you to this class. Our goal is to lift your understanding to a higher level. This will happen. You will learn astounding new things. Valuable new things. Revolutionary new things. We don't want to create a situation where you feel a need to defend your old ideas. If you bring a client, it's going to be awkward when some of your old beliefs are disproven.

1. John Davis conducted the research that led to a number of the most successful ad campaigns in the history of marketing. Hear the backstories of these campaigns from John, himself. Learn from this master of masters how to avoid the seductive mistakes commonly made by researchers and numbers crunchers. (Video of John Davis above.)

2. Mark Huffman is Integrated Production Manager (of advertising) at Procter & Gamble, the largest advertiser on earth. When Mark first came to the academy nine years ago, he told me about the research culture at P & G: "In God we trust. All others bring data." With 26 years of P & G experience - whose ad budget is nearly 5 billion dollars a year - Mark isn't guessing or simply repeating what he's been told. Mark is a BIG boy among BIG boys.

3. Jeffrey Eisenberg - "Did you know that 1 of every 5 Google search results is individualized to the user?" My staff could hardly believe what they were hearing so Jeffrey proved it to us. As the author of 2 New York Times, Wall Street Journal, USA Today and BusinessWeek bestselling books on internet marketing, Jeffrey will open your eyes to a whole series of urban legends about internet metrics. Then he'll focus your attention on the things that really make a difference. You're going to be surprised.

4. Dr. Richard Grant takes time away from his practice as a clinical psychologist to teach Consumer Behavior in the MBA program at the University of Texas. The cognoscenti will remember Dr. Grant from the Magical Worlds Communications Workshop. After spending an hour with Dr. Grant, no one ever sees the world as they did before.

If you have the courage to learn the truth about your business, your marketplace and your customers, this is the class for you.

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