Ad Writing 101

Module 1 Ad Writing 101
Unit 1 How to Find the Right Idea – Strategy Beats Copy
Unit 2 Why Shorter is Better
Unit 3 Transactional Ad Writing – How to Draw a Crowd
Unit 4 Relational Ad Writing – True Branding
Unit 5 Where to Begin Choosing Your First Mental Image
Unit 6 How to End Choosing Your Last Mental Image
Unit 7 What to Leave Out
Unit 8 Keeping their Attention; Secrets of Mind's Eye Participation
Unit 9 How to Make Customers Mention Your Ad
Unit 10 Slogans, Taglines and Positioning Statements
Unit 11 Dialogue, Testimonials and Humor Nitroglycerine
Unit 12 How to Write Copy that Keeps Clients Sold