All posts by daniel@wizardacademy.org

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, Gultaggen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Nomi, TagMan, BoostCTR, OneSpot etc.).

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus; he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow); the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including Google, HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales as a result of his advice.

Dr. Lori Barr

Lori L. Barr, M. D. practices pediatric radiology and is the author of the best-seller, Think & Grow Well. 

At University of Cincinnati College of Medicine, Lori secured nearly $.5M in national grants while mentoring thousands of doctors. She is published in 37 medical periodicals and 13 books.

In 1999, Dell Childrens Imaging Center was renovated through a $1M Dell Foundation Grant. As Medical Director, Lori reported results that lead to a $25M 2-for-1 matching grant (and over $50M in community support) that built Dell Childrens Medical Center in Austin, Texas. Austin Radiological Association tripled in size and decreased overhead since Lori became an equity partner. She serves on average 18,127 patients and doctors yearly.

Lori helps professionals design freedom into their careers. Her work is featured on Fox, The CW, ABC, NBC, CBS and as she hosts The Doctor’s Mentor Show and The Think and Grow Well Show. She has the ear of leaders, from entrepreneurs to former presidents and first ladies.

Scott Fraser

Scott Fraser — “Serial Entrepreneur”. 

Does the word ”Serial” scare you?    Don’t let it.

Scott has worked since he was 6 years old.  He started his first business at the age of 22.  Since that time  Scott has opened, run and sold several businesses.  Restaurants, Nightclubs, Petroleum Stations and Gaming Corporations… each started and run on a shoestring while he developed them into vital, successful businesses.

His innate ability to analyze a business category, seize the opportunities within a market and develop profoundly effective “UFO’s” separates the business he works with from their competitors.

As an ex-semi-pro athlete, he takes this ability to the sports arena and his skill development schools. With several Provincial Championships to his credit, Scott is a conduit for [what he coins] “self actualization through sport” – proven over and over again by the kids that he works with.

He’s adapted his coaching strategies to the important ”people” portion of his marketing – developing and celebrating the talent of the people within the companies and organizations he works with.

Included in his portfolio are the extremely successful events, fund-raisers, and festivals that he has organized, raising over 10 million dollars for charities in a market of less than 35,000 people.

Scott is a proven survivor.  A proven thriver.  He doesn’t just talk it.  He’s done it.

Scott’s entrepreneurial instinct and experience add an important dimension to the Wizard Partner pool of talent

Corrine Taylor

Corrine has been behind the scenes supporting Wizard Academy since its inception.  She has volunteered her expansive administrative skills since the early years and has managed to infuse organization into our crazy band of beagles.

She maneuvered through the tedious process of acquiring our 501c3 and continues to be a great resource serving on the Board of Directors and as the Secretary/Treasurer for Wizard Academy.

Dr Richard Grant

For over fifteen years, Dr. Grant has trained corporate and government officials in effective communication. He is an expert on Myers-Briggs personality analysis and is a very entertaining speaker.

Richard D. Grant, Jr. received his Ph.D. in 1973 from the University of Texas at Austin.  He has taught an Auburn and Texas A&M universities, and, since 1977, has been a counseling/consulting psychologist in Austin, Texas.  He has authored four books, most recently Recovering Connections, with Andrea Miller.

Dr. Grant is a frequent presenter for the executive business programs at the University of Texas, Texas Christian University, Southwest Texas State University, and the Texas Governor’s Executive Development Program.  His private clients have included The Gartner Group, Perot Systems, IBM, 3M, SEMATECH, Applied Materials and several other technical firms.  In 1993, he was the first recipient of the prestigious national award for  Innovations in Training and Education from the Association for Psychological type, recognizing his contributions in applying psychological type concepts to business.

 

Massimiliano Giorgini

Employed now as
(1.) a professor in higher education,
(2.) an internationally-recognized music producer, and
(3.) a code-breaker for an elite government organization known primarily by its initials, Mass Giorgini is one of the most fascinating people you’ll ever meet. Sherlock Holmes, James Bond and Indiana Jones, all in one.

Jean Backus

Orphan turned successful entrepreneur

Jean is a Certified Public Accountant and Certified Financial Planner. She is a founding principal of Carpenter & Langford, PC, an Austin, Texas based CPA firm. The firm began operations in 1991 and she has worked successfully with her business partner, Joe Langford, for twenty years. Her firm specializes in all aspects of accounting, consulting and tax services. Prior to that, Jean had two other successful businesses that began in the early eighties: another CPA firm and a computer company, both of which were subsequently sold. Jean loves to serve in this area and makes the mysterious world of money understandable, fun & easy. Her firm has been recognized by the Austin Business Journal for nine consecutive years as one of the top 25 accounting firms in Austin, Texas.

Jean has participated in public speaking engagements, has served on non-profit boards and makes financial presentations to various businesses and associations. She also developed and taught a financial course at Austin Community College for many years. Through the years of her successful practice including decades of experience, she became increasingly aware of the psychological and spiritual elements invariably present in many people who appear to have financial anxiety and fear. She has been known as a “financial therapist” because of her creative and witty approach to assist clients with either making money, saving money or reducing the anxiety around money. She utilizes spiritual principles in creating realistic expectations and financial transformation based on each client’s unique set of circumstances. This “money magnet” will teach you how to vibrate at the frequency of prosperity. Her popular financial presentations are heart-felt and outrageous.

She is co-writing a book about a unique system and approach to finances with well-known author, presenter and ER physician Todd Michael. She lives in the Austin Hill Country with her fabulous husband, Andrew, and two Himalayan cats.

Chris Maddock

Chris Maddock’s classes run the gamut:  a multi-media writing class that, in the end, will teach you that the media should have little influence on your words; a straight up ad writing class designed to show you precisely what works and why; and an Advanced Wordsmithing class every wanna-be writer should take.  Whether you write fiction or Google ads, in Maddock’s words, “knowing what about great writing communicates with humans is key.”

He lives in Austin, TX with his cactus.

Mark Fox



Mark L. Fox is an author and leading authority on teaching practical creative thinking techniques for business.

At age 31, Mark was the youngest person with the title of Chief Engineer on the Space Shuttle Program.

He received NASA’s highest recognition of “Launch Honoree” at the age of 23.

Mark has an undergraduate degree in Chemical Engineering and an MBA. Having held top management positions in Rocket Science, Aircraft Hydraulics, Engineering Services, Customer Service, Software, and e-Business, Mark has an extremely diversified background.

He has held positions ranging from Management and Operations to Sales and Marketing and Research and Development.

Some of Mark’s unique accomplishments include increasing e-business sales 600 percent in one year; he was also the Chairman of the “orbital debris” committee and an eight-time collegiate “All American” in Marksmanship. Mark also designed and built a 10,000-pound rocket, built his own airplane, and flies hot air balloons.

Mark’s interest in creative thinking dates back to the early days of his career when good, practical, creative thinking training simply couldn’t be found. Over the years, Mark has developed a unique and practical creative thinking program that really works. The “Sly as a Fox” program was developed out of a need for an effective training program to stimulate creative thinking. The program consists of a set of practical tools that provide a fun and exciting way to learn how to think creatively.

 

Jeff Sexton

You can go to my personal blog  for writ­ing semi-random thoughts about:

While I have been a writer all of my adult life, my web copy­writ­ing career began in 2004, shortly after I was invited to become a Wiz­ard of Ads Part­ner.  By 2006, copy­writ­ing had become my full­time employ­ment.  From June 2007 until Novem­ber of 2009, I worked almost exclu­sively with Bryan and Jef­frey Eisen­berg at Future Now, Inc.

While with Future Now, I have con­sulted for sev­eral For­tune 50 com­pa­nies, par­tic­i­pated in scores of major site redesigns, and have had the priv­i­lege of run­ning or par­tic­i­pat­ing in hun­dreds of split and mul­ti­vari­ate tests of web design, con­tent, and messaging.

In addi­tion to my con­sult­ing and writ­ing, I have cre­ated and taught a peren­ni­ally sold-out copy­writ­ing course called How to Write Pow­er­fully and Clearly, and I co-teach Per­sua­sive Online Copy­writ­ing with Jef­frey Eisen­berg and Writ­ing for the Radio and the Inter­net for Wiz­ard Acad­emy.

Cur­rently, I spe­cial­ize in com­bin­ing con­tent and mes­sag­ing improve­ment with aggres­sive ana­lyt­ics and test­ing as part of a “holis­tic” approach to web­site opti­miza­tion that bridges the divide between Usability/Optimization/Analytics crowd and per­sua­sive copywriting/Content Mar­ket­ing.  I am also a strong advo­cate and prac­ti­tioner of radio-to-web strate­gies to drive traf­fic and leads for local and regional businesses.

If you like what you read here, think my strate­gies make sense, and are inter­ested in work­ing with me, please e-mail me:

jeff at jeff­sex­ton­writes dot com or call me at 850–857-1336

If you’d like to see my other writ­ing avail­able on the Web, you can find addi­tional posts and arti­cles of mine at:

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We show you step-by-step how to do consciously what gifted people do unconsciously

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Questions? Email Daniel@WizardAcademy.org or call us at 512-295-5700. We’re in the Central Time Zone…