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Announcing Facilitate Strategy Sessions


Sign up and pay annually.

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Executive Strategy Sessions with Emotions, Theory, and Practical Application

Strategy sessions are essential to a growing company. It’s not easy to keep your team focused and efficient while the horizon changes daily. Your brain is a pattern recognition machine. It’s almost impossible to explore new ideas, find new conclusions, and discover opportunities when surrounded by the trappings of your daily grind.

You need a change of environment to breath fresh air, wake up your brain and change your view.

Wizard Academy Facilitated Strategy Sessions allow you to stride into that adventure with an experienced and gracious guide. We will walk with you and your team through guided sessions focused on your needs and your team.

Our strategy sessions are broken into three parts: “The Airing of Grievances”,If We Only Had a Wheelbarrow”, and “More like Guidelines”.

“The Airing of Grievances” give your team the chance to air frustrations about things that are broken in the company, systems that aren’t working, or conflicts that is keeping them from accomplishing goals. We keep it short, focused on the things and events instead of people, and we end it with a burning ceremony where we all agree to move forward. This includes a mutual agreement that they will not be brought up the following day. That evening is followed with dinner and wine.

The first half of day two is called, “If We Only Had a Wheelbarrow.” It is focused on getting a full understanding of the company, complications, solutions, and mission parameters of growth and change.

We approach this in four categories:

What is broken that needs to be fixed
What are the proposed solutions and improvements
What is working perfectly and can’t be changed
 What are the potential disaster scenarios

Finish the day with a strategy session we call “More like Guidelines”. Create measurable and incremental steps towards our agreed upon goals.

Throughout this entire day, a Wizard Academy facilitator will keep you on track, prevent rabbit trails and soapboxes, and ensure that everyone on the team is heard.

Your meeting will travel the campus grounds while indulging in small rituals that help the team maintain a sense of wonder and adventure.

Prior to the meeting, we will send out materials you can use to prepare your team for the day. After the meeting, we will follow up with material that keeps your team on track.

What’s Included?

Officially included in your bi-annual sessions are:

An Academy facilitator
Up to 8 fully furnished rooms on campus for one night
Dinner the night you arrive on campus
Breakfast, lunch, and dinner the second day
Wine, beer, whiskey, snacks, treats, and refreshments

The 3 Step Overview

One: Airing of grievances

            Discuss all the things that were frustrating, hindering, and problematic in the last year of the business. Air them, be heard, and burn them to move on.

Two: If We Only Had a Wheelbarrow

What is broken that needs to be fixed
What are the proposed solutions and improvements
What is working perfectly and can’t be changed
 What are the potential disaster scenarios

Three: More Like Guidelines

            What are the measurable next steps and how will we track and know if they are succeeding or failing?

What’s The Cost?

The cost is $30,000 for two sessions per year – $15,000 each – to be scheduled at the beginning of each year.

This can be either paid in one annual fee or in monthly payments.

If you’re already Wizard Academy alumnus, the alumni discount applies! That takes the cost to $15,000 for two sessions per year paid annually or monthly. Just make sure you use the “alumni” coupon code during checkout.

Sign up and pay annually.

Sign up and pay monthly


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Whisky Marketing School

Wizard Academy just became the first school in the world to certify whisky sommeliers.

We work with small business owners to turn their restaurant or bar into a destination for whisky aficionados.

We work with whisky industry reps or distilleries to teach them how to create engaging events that tell their stories.

In 5 classes across 2 years, we train people to become the most admired whisky experts in the world.

We limit each class to 12 students so that the experience is personal and exhaustive.

Want to know more?


We Believe

On October 12, 2015, Roy wrote a really wonderful Memo entitled “Your Customer Is Not Your Friend“. If you haven’t read it, you should.


I’ll wait.

Okay, now that you’ve read it, you’ll remember that he mentioned a video entitled “We Believe” where he would explains to implement the advice of Frances Frei andSimon Sinek.

You are getting the chance to see this private video because you are an Alumnus of Wizard Academy.

And for that, we are forever grateful.

-VC Daniel Whittington

Dean Rotbart

Dean Rotbart is an award-winning journalist, broadcaster, entrepreneur, and reputation coach. He advises Fortune 500 CEOs, senior communications executives, business owners, professionals, authors, and a wide array of small businesses and charities on strategies to raise their local, national, and global visibility.

Dean is the originator of a series of training workshops, including Newsroom Confidential, Buzz Snatching, and Reputation Tool Chest. He has served on the faculty of the Wizard Academy for more than a decade and was previously a member of the Academy’s board.

Dean and his wife Talya are the founders of, a popular service that provides in-depth dossiers on the world’s most influential journalists and bloggers. Dean and Talya live in Denver with their two young-adult children, Maxwell and Avital.

Thought Particles for Cognoscenti

This is a gift of resources and knowledge for the Cognoscenti of Wizard Academy.

Click the link below to download the digital package that includes the audio version of Thought Particles along with graphics and resources.

Digital Download of Thought Particles by Roy Williams

What are you getting?

Thought Particles unveiling the Wizard’s theories on how thoughts are assembled in the mind from stored sensory associations.

Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging. Useful neurological insights will also be detailed, such as the differences between Working Memory, Declarative Memory and Procedural Memory and how you can access each to achieve better communication.

63min 8sec MP3
Computer Illustrations
64 page PDF

Photo Page for Photographer’s Round Table 4-2015

Photo Gallery Randomly Sorted

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