Gair Maxwell

His international debut as a published author resulted from a 4 a.m. visit to a local coffee shop, simply by being willing to accept a challenge to just sit down, watch, listen and learn. Described as a “shock stick of clarity” and a “mind-bending idea generator”, this author, branding expert, and entrepreneur speaks at many national and international conferences, focusing on building brands that stick.

Combining humor, multi-media and in-the-trenches experience, Gair has shown hundreds of CEO’s how to obtain more mileage from their marketing dollar by creating their own iconic brands; in effect becoming the “Apple” or “Starbucks” of their specific market or category. His highly-acclaimed book, NUTS, BOLTS AND A FEW LOOSE SCREWS – available at and – provides the framework for his keynotes and seminars and has catapulted him to stages with Richard Branson, Kevin O’Leary and Gene Simmons. Gair is also a sought after speaker for TEC Canada, the country’s leading CEO organization, as he facilitates branding workshops to the ‘best of the best’ in Canadian business.

Co-founder of The Seamless Brand™, a marketing firm that transforms companies by sharpening their message and anchoring their story, he is also a former broadcaster who racked up more than 10,000 interviews and 30,000 broadcasts in a two-decade Radio and Television career – which included a stint working alongside future Hockey Night in Canada host Ron MacLean.

Known as “The Branding Provocateur”, Gair plays golf in the 90’s, grooves on music of the 80’s and became a lifelong fan of the Pittsburgh Steelers back in the 70’s. Active in his community as a volunteer on many projects, he also completed his first marathon in 2005 with less than a week of preparation.

Like we said … a little unconventional.