Founder & CEO, Promote A Book
Michael is a maverick who gets results.
Marketing books for his entire career (16 years), he’s become the world’s most successful book promoter, having launched 85 consecutive books onto best-seller lists, many of them number-one titles.
Beyond merely helping authors’ books to sell well, Michael has benefited from these writers’ insights into social trends. He himself has observed up-close the shifting dynamics of society — as with his work on Pendulum — and has seen firsthand the rapid and long-term changes in the publishing industry and how content reaches today’s varied audiences.
Michael honed his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among others. He has mastered the intricacies of publishing and, in adapting to today’s fast-evolving industry, Michael founded Promote A Book to work directly with writers to help them spread their message.
Michael has also helped thought leaders, speakers and entrepreneurs build upon an essential component of continuing success, creating a platform for their writing and their message so that they can expand their audience and adapt to social shifts. Through Michael’s skills in website creation, his strengths as a speaker, his career coaching, and in his innovative use of personas to intensify the effectiveness of all sorts of writing, Michael has been a force in the creation of a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.
As the shifts in society continue, Michael has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website-building to video creation, book trailers, podcasting and more.
In his personal time, Michael loves cheering for BYU teams, dining at “the best sushi house in North America” — Uchi’s, in Austin, Texas — and spending time with his daughter, Savannah.