An Unstructured Adventure with Roy H. Williams – April 5-6, 2022



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Tues/Wed April 5-6, 2022

It would be irresponsible to call this a class, because a class has a focused educational agenda, something that will save you time or solve a problem or make you money. I don’t plan to do any of that. I’m just going to tell a bunch of true stories about success and failure and show some fascinating movie clips and answer a lot of interesting questions and eat a lot of good food and maybe have an adventure or two. Who knows.

But we will talk a little about Jesus and Don Quixote and John Steinbeck and String Theory and Hemingway’s Old Man and the Sea and I’ll share a few memories of the late Kary Mullis, the inventor of Polymerase Chain Reaction (PCR) and the winner of the Nobel Prize.

Kary was our brand of crazy.

And somewhere along the way we’ll look into the science of creating magnetically attractive characters in fiction, and do some exercises that will help you create a more interesting brand, a more entertaining movie, a more widely-read book, a more effective ad; whatever it is you are doing that deserves more attention than it’s been getting.

In a nutshell, I’m going to be sharing all the most important things I’ve learned during the last 40 years about how to write ads, how to influence people, how to build a successful business.

I’ve seen it, been it, done it, hundreds of times.

Let me save you from making costly mistakes.

Are you coming?

2 days/3 nights  $3,000 (alumni get a 50% discount)

Roy H. Williams

*A note from Vice Chancellor Dave Young. – If you enroll in this class AND The Anatomy of a Great Brand with Tom Wanek the previous week, we will let you keep your room on campus through the duration of both classes. This means you’ll attend 2 great classes, get a free weekend stay in Austin while only having to travel here and back one time. It’ll be fun. (subject to availability of on-campus housing…as always, first come, first served)*

COVID: We don’t care if you take a vaccine or not. Politics has nothing to do with it. The fact is there are people on campus whose entire livelihood and income depend on their ability to smell and taste. It’s not perfect, but we’re doing what we can to mitigate risk.

So, as it stands we’re asking everyone attending to either provide proof of vaccination or proof of a negative COVID test taken within 72 hours of attending class.

If neither of the above two options are palatable to you then it would be best not to sign up for an in-person class at this time.

Contact Info

If you have any questions, you can contact

Vice Chancellor Dave Young at or 512-295-5700.