Distill Your Brand


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Friday, June 29th, 2018

Branding means making an impact and little more. Branding is the mistaken and incomplete goal of most advertising.

Bonding, on the other hand, happens when people develop genuine, positive feelings about a brand. It’s what happens when products, advertising and action foster real emotion. But bonding takes time, and nobody has much of that to spare.

Cut through the static with magnetic writing and people will stop in their tracks to listen. Create language written to include and involve. Write copy that thumps the heart and it will scrunch time. Bond your business and create a brand that’s thought of first and thought of well when people need what you sell.

Spend one day with Daniel Whittington and Chris Maddock distilling the essence of your company into a beloved and irreplaceable brand.

Daniel will walk you through Character Diamonds, so you can define who you are and what
you believe. Even your flaws become a part of what people love about you.
Chris Maddock will teach you how to write in ways that guarantee involvement and create
the kind of copy people will hold in their mind share with their friends.
This combined focus will help everyone in your company meet in a new place. You’ll
emerge with a collective vision and voice with which to reach your customers with a
consistent, inescapable message.
This is a one-day class, but we’ll still let you have a room on campus for two nights, even if
you’re a local.

The cost is $100/person simply to cover the wine and expenses of hosting you at the Wizard’s Tower in South Austin, and we will stop accepting people when we hit the 30 person mark.

There is no alumni discount for this class.

Click here to register for the next one or contact Vice Chancellor Daniel Whittington at 512-720-8801 or Daniel@wizardacademy.org for more information

Because this is a half day event, there are no rooms on campus available.


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