Email & Content Marketing (Virtual) – July 12, 2022



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Tuesday, July 12, 2022
12:00PM to 4:00PM Central Time (Austin, Texas)
Via Zoom

Email & Content Marketing

There is no business that can’t benefit from email and content marketing.

For larger businesses, it’ll reinforce your other advertising channels and make them work better; slapping your marketing flywheel faster and faster.

For small businesses that can’t yet afford TV, radio, or maybe even billboards; it’s your growth lifeline.

While there are oceans of information on both email marketing and content marketing, this class will primarily focus on the Venn diagram overlap of these two disciplines. (What most people would call Newsletters and Blogs.)

Nothing lives in a vacuum, though, so we will also make larger application on how to harness what you’ve made into a diverse collection of content that boosts customer loyalty and your website’s SEO.

In this class you’ll learn how to:

  • Outline 12 months of content topics in less than an hour.
  • How to write titles and subject lines that get more clicks.
  • How to effectively turn audio into content.
  • How to harness a suite of free and cheap tools to make content marketing easy and fast.

This is not a sit-back and watch class. Come prepared to work.

Your instructors will walk you through several exercises so that by the end of this class, you will have:

  • Your next 12 months worth of content topics.
  • A “fat” outline for your first content piece.
  • A title and email subject line for your first post.
  • A system for continuing to produce content that’ll keep growing your business year after year.
  • A plan for sustainably harvesting from your social audience and email list.

In short, you’ll be able to hit the ground running.

Who’s this class for?

It’s for small business owners who are ready to bootstrap to success.  For larger businesses, it’s for the top decision-maker and the person or team who will be responsible for content creation and implementation.

Price: $985 per person.

(Academy alumni can receive a 50 percent discount.)

Are you ready for a fast-paced, fully packed half-day?

If you have any questions about the class or are interested in the discount for bringing a whole team,  email Vice Chancellor of Online Learning, Zac Smith, at

This class is taught by Vice Chancellors Zac Smith and Dave Young. Both of whom have spent years using email & content marketing to grow small and large businesses alike.