Tuesday, March 20th through Wednesday, March 21st
How to Make Money by Raising Eyebrows
Are you willing to think like a songwriter – Laura Nyro, Elton John, Bob Dylan, Paul Simon – when you’re writing ads and website copy?
Fifty years ago, an 18-year old songwriter named Laura Nyro asked, “Can you surry? Can you picnic?”
Laura Nyro didn’t tell us HOW to surry.
She just asked if we could do it.
Then she instructed us to,
“Surry down to the stoned soul picnic. There’ll be lots of time and wine, red-yellow honey, sassafras and moonshine. And from the sky come theLord and the lightning.”
What? What did you say would come from the sky?
And “surry” by the way, is a verb that Laura admitted she made up.
Laura Nyro’s Stoned Soul Picnic became a platinum record for The Fifth Dimension, selling more than a million copies.
Do you have the courage to write ads that way?
Written when she was 17, Laura Nyro’s And When I Die sold more than 4 million copies and was certified quadruple platinum. It also won a Grammy for Blood, Sweat and Tears in 1970. The rhythm and bounce of that song were remarkable.
Do you have the courage to write web copy with rhythm and bounce?
If you do, you’ll elevate attention and increase time spent on site, as well as conversion rate and profitability.
Do I have your attention now?
The reason most marketers don’t have the courage to include made-up words and weird phrases in their copy is because every time they’ve done it in the past, a prune-faced martinet weaned on a pickle rapped them on the knuckles with a ruler, rolled their eyes and said, “You’re not doing it right.”
Frightened, uptight martinets would rather be “safe and correct” than successful.
Elton John credits Laura Nyro with giving him the courage to cut loose, engage the imagination and raise eyebrows. In a 2008 interview, Sir Elton spoke of the influence Laura Nyro had on his songwriting. “I idolized her,” he said. “The soul, the passion – just the out-and-out audacity… was like nothing I’d heard before.”
This class will be a celebration, a workshop, a party.
You’ll do lots of exercises.
You’ll present your work.
You’ll feel ten feet tall.
You’ll laugh a lot.
You’ll go home and use what you learned to make a lot of money.
The cost for this two day class is $3,000 per student.
If you’re an alumni, use the coupon code “alumni” to get 50% off
See you soon!