Tuesday, April 25th through Thursday, April 27th, 2017
Watch this video first!
Does your company have an ad campaign, or have you just been running a series of ads?
Effective ad campaigns have a narrative arc that engages the mind of the customer, revealing layer after layer of information about your company, your product, your service.
Effective ad campaigns have a character arc that entangles the heart of the customer by allowing them to feel they understand why you do the things you do.
Well-told stories win the heart, and take people on journeys in their minds.
Your customer never goes anywhere until they have first gone there in their mind.
Where do your ads take the mind of the customer?
This is an expensive, 3-day workshop.
The Wizard of Ads will teach most of it himself.
Only 12 companies will be allowed to attend.
Each principal may bring one guest.
There are only 18 rooms on campus. (This means we will have a free room for only the first six principals who plan on bringing a guest that won’t be sharing a room with them.)
Here is what’s going to happen:
You’re going to walk away from this workshop with ad copy for the first ad in your new ad campaign.
(If you work hard, you may have ad copy for the next couple of ads that will follow.)
You’re going to see and hear some awesome, real-world case studies.
You’re going to understand why they worked.
You’re going to craft the public personality of your spokesperson.
(That spokesperson will be magnetic, the talk of the town.)
You’re going to determine your Brand Essence and your Brand Voice and have
the beginnings of a permanent Style Guide and Copy Bible with Brandable Chunks for a never-ending ad campaign, the kind that has a Narrative Arc and a Character Arc, the kind of ad campaign that works better and better with each passing year. (Don’t worry if you’re not sure what those terms mean. We’ll teach you after you get here.)
Since everyone will get daily feedback and suggestions from the Wizard of Ads (and several of his most successful partners,) are you beginning to understand why only 12 companies will be allowed to attend?
(returning alumni receive a 50% discount)
Questions: Call or email Vice-Chancellor Daniel Whittington at firstname.lastname@example.org or 512-720-8801.
Narrative Arc: a sequence of events that unfold; a continuing storyline that fascinates the mind.
Character Arc: a gradual deepening of our understanding of the character’s motivations, revealed by how the character thinks, speaks, acts and sees the world. The character arc is a character’s inner journey over the course of the story.