Repurpose the Proven – November 3-4




Tuesday, November 3rd through Wednesday, November 4th

Roy Williams and Jeffrey Eisenberg are going to help you invent a business model that will REVOLUTIONIZE your industry, your category, your future.

When we think of Romeo and Juliet, we think of Shakespeare. But Shakey didn’t create those characters. The source of Shakespeare’s 1594 play was a 3000-line poem by Arthur Brooke, Romeus and Juliet,published 32 years earlier in 1562.

Romeo and Juliet didn’t originate with Arthur Brooke, either. He compiled it from a number of Italian Renaissance sources, the earliest of them going back to 1474, ninety years before Shakespeare was born.

Interestingly, this little lesson about Romeo and Juliet contains a valuable business tip that can save you a lot of time and make you a lot of money.

This is the tip: whenever possible, repurpose the proven. Streamline and accelerate something that has worked in the past.

EXAMPLE: Approach 10 people with fearless faces and ask each of them, “Can you name a movie directed by Oliver Stone in which Charlie Sheen plays a young man who follows a bad father figure, then turns to begin following a good father figure?” Half of them will say Platoon and the other half will say Wall Street.

Oliver Stone discovered a winning pattern and he stuck to it, moving the story of Platoon from the green jungle of Viet Nam to the concrete jungle of Wall Street. Each of the films was a towering success.

Repurpose the proven. Find a successful pattern and use it as a blueprint.

Henry Ford became the world’s first billionaire by turning the overhead disassembly line of Chicago meat packers upside down to create the Detroit assembly line of the Model T. He needed a quick assembly method because he had discovered the miracle question.

Sam Walton echoed the miracle question of Henry Ford, “At what price could I sell a huge number of these?” Like Henry before him, Sam became one of the richest men in the world.

Steve Jobs followed the lead of Nike Shoes. Instead of focusing his ads on his product, he turned his camera toward the kinds of people who would buy such a product. This little “mirroring” act made him 11 billion dollars.

It appears that Solomon was right. “What has been will be again, what has been done will be done again; there is nothing new under the sun. Is there anything of which one can say, ‘Look! This is something new’? It was here already, long ago; it was here before our time.” – Ecclesiastes, chapter 1

For two days, Roy Williams and Jeffrey Eisenberg will teach you about “Business Topology”. The solution to the problem in your business has likely already been solved by someone entirely outside your industry.

Hey, it worked for Shakespeare. And it will work for you.

Price for this two day course:

As always, Wizard Academy Graduates receive a 50 percent discount.

Contact Info
If you have any questions, you can contact
Daniel Whittington at or 512-720-8801.